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Bard: high mark
Project Type
Pop Up Bar
Date
From July 2017 to March 2020
Buenos Aires
Argentina
Role
Communication Manager / Event Producer
Link
Pioneer of pop-up bars in Buenos Aires, icon of integration between chefs and bartenders. Bardo was a gastronomic festival that few knew about, and those who knew it, did not miss it. And I say party because although it was a seated event, the place danced between dishes and drinks that followed one another in more or less two hours of sensory ecstasy and good vibes.
They say that Inés De Los Santos and Mariana Torta came up with the name, which came from the Brazilian "Bar do..." and then the name of a restaurant. And that was what was achieved in each edition: integrating ourselves into a new place, with its cuisine, its people, its dynamics. Places that Inés chose carefully, one by one. Like each member of his great team of bartenders.
In the branding process, we associated their storytelling with medieval bards, those itinerant beings who traveled from town to town and told what was happening in the fiefdom. Each event had its own graphic, digital and printed kit, and each diner took home a beautiful souvenir (almost always personalized in record time). The art deco style was one of the references that we took into account from the beginning with Martín De Cabo (as always), for its elegance and cocktail culture. We loved the idea of handwritten typography from the beginning, it added a touch of rebellion, of "bard" like in Argentina, to balance.
Over time, we incorporated sponsors who were integrated into the graphic elements, gifts and content for social networks. Brands such as American Express, Bombay Sapphire, Nespresso, Villavicencio, Riedel, Martini, Campari, Averna, among others.
And we had the luxury of visiting Tegui, Cucina Paradiso, Narda Comedor, Don Julio, Mishiguene, El Pobre Luis, Proper/Dabbang, Sudestada, Aldo's, Café San Juan, La Mar, Crizia, Chila, Corte, Italpast, Omakase, and even traveling to Bariloche a la Carte and Café San Juan in Santiago de Chile.
Bardo was a gastronomic event that lasted about 20 editions in 3 years, and personally one of the most difficult, rewarding, noble, creative and adrenaline-inducing jobs I have ever done.
As Head of Communication and Graphic Production, my job was:
➜ Lead communication and marketing activities
➜ Lead the graphic production for each event
➜ Design sales material for strategic alliances
➜ Manage and create content for social networks
➜ Manage and foster the relationship with the community on social networks
➜ Manage reservations for each event
➜ Cover the event live for social networks
➜ Coordinate actions with sponsors
If you checked any, maybe we should chat.