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MARAMOR today, formerly SomosUno and MB

Project type

Wellness & Personal Development

Date

January 2016 to date

Argentina, Italia, Uruguay

Buenos Aires, Varese, Punta del Diablo

Role

Communications and Marketing Manager / Creative Director

Labels

Digital Marketing Branding, Storytelling, Creative Direction, Copywriting, Web Development, E-mail Marketing, Automations, Referral Marketing, Digital Content, Event Production, Customer Care, Wellness, Personal Development

From SomosUno to MB and MARAMOR.

SomosUno was the project that in 2016 united Mara and me under the same professional goal: to do good with what we do best. She came up with the idea of the first “holistic practice” in Spanish, got together with a therapist colleague who was also a graphic and web designer, and together they launched the project with a simple and great premise: the holistic approach as a means to be better.

My role for the first 2 years was all-round support, until we formalized a partnership where my team and I were in charge of the digital marketing and overall communication of the project. As part of the arrangement, we could receive therapies and consultations from the network, and in those years I was starting my own path to wellness in the greatest sense of the word.

By 2021, a network of 25 alternative therapists in Argentina had been consolidated in an online platform with more than 50 services, therapies, accompaniments and counseling for wellness in general. One or two face-to-face retreats were also organized every year and the community on social networks had more than 10,000 followers between Facebook and Instagram.

Due to a mix of reasons, in 2022 the activity in Argentina was paused and started from scratch in Italy with a team of 10 co-founders and a clearer intention in terms of commercial objectives, business model, marketing and communication strategy. The experiment ended 6 months later, when Mara gave a formal cease to all SomosUno and decided to launch MB, her new personal brand, with a new website (own and self-managed in WordPress) called www.marabonapersona.com, where she explained and told why and how her method changes people's lives. This website included e-commerce + e-learning platforms, and a complete refresh from her storytelling, visual composition and user experience. Yes, a mega change for a mega woman, determined to become a millionaire with her gift to improve and change the lives of the people she worked with. Among which I include myself.

After 2 years with excellent results, Mara decided to go for it all again in 2024 and took a quantum leap (“quantum leap” as she explains) to improve and mega-challenge: to mutate to the MARAMOR brand, to be much sexier and more daring in communication and sales, to renew the entire stock of photos and videos with shots of forest and sea in Punta del Diablo (our new home) with Maca, a photographer who had already been doing an excellent job with Mara, to create a visual layout in collaboration with Mari (art director) and to migrate the site to Wix, with a better proposal from the copy and design, adding e-mail marketing and automations as communication and sales tools.

In short, I have been accompanying Mara for 8 years in her millionaire path of love and healing, contributing my share of creativity, communication and marketing, for the last 3 years as Creative Director, mainly in charge of:

➜ Art Direction
➜ Web design and development
➜ Copywriting and editorial design
➜ Business backend management.
➜ E-mail marketing and automations.

If you checked any, maybe we should chat.

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