Boticario Bar: everything for the sick

Being in charge of communication for this bar was one of the most creative, fun and fresh jobs I had: it was always about something new. Novelty as a compass, in a bar inspired by an old porteño apothecary in the midst of the boiling of themed venues, nothing could go wrong 🔥.

The brand was created by Alan Berry-Rhys, brought to life and materialized in the building by Eme Carranza, with Juan José Ortíz as project leader, owner and ideologist, and Johnny Hemann as ninja designer and art director.

The day-to-day work was carried out with Juan and Johnny (from now on J&J), and we started from scratch with the calendars for social networks, communication at the point of sale, the relationship with brands and collaborations with bartenders, chefs and other gastro projects. All this movement is transformed into content and an agenda that, with the challenge of organizing everything in cycles and actions, had the goals of reach, popularity and sales.

Those years were crazy! From hosting the final of a competition between bartenders, to the celebration of a new menu, or a new drink, or the visit of one of the most important bands on the planet, everything was an excuse to create with J&J campaigns and differential actions, even some of them were sustained over time and helped to create that identity that makes it a beautiful and unique bar, that alchemical, aromatic and high quality place in Palermo, where to go to enjoy to heal all ills.

During my year and a half working there, I combined writing with digital content creation and BTL, I created and coordinated different actions, cycles and events, besides managing social networks and managing the digital agenda of the bar in sync with the agenda of the kitchen.
Being in charge of communication for this bar was one of the most creative, fun and fresh jobs I had: it was always about something new. Novelty as a compass, in a bar inspired by an old porteño apothecary in the midst of the boiling of themed venues, nothing could go wrong 🔥.

The brand was created by Alan Berry-Rhys, brought to life and materialized in the building by Eme Carranza, with Juan José Ortíz as project leader, owner and ideologist, and Johnny Hemann as ninja designer and art director.

The day-to-day work was carried out with Juan and Johnny (from now on J&J), and we started from scratch with the calendars for social networks, communication at the point of sale, the relationship with brands and collaborations with bartenders, chefs and other gastro projects. All this movement is transformed into content and an agenda that, with the challenge of organizing everything in cycles and actions, had the goals of reach, popularity and sales.

Those years were crazy! From hosting the final of a competition between bartenders, to the celebration of a new menu, or a new drink, or the visit of one of the most important bands on the planet, everything was an excuse to create with J&J campaigns and differential actions, even some of them were sustained over time and helped to create that identity that makes it a beautiful and unique bar, that alchemical, aromatic and high quality place in Palermo, where to go to enjoy to heal all ills.

During my year and a half working there, I combined copywriting with digital content creation and BTL, I created and coordinated different actions, cycles and events, in addition to managing social networks and managing the bar's digital agenda in sync with the kitchen's agenda.